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Launch of Happy Lungs Shopping Card

By April 28, 2022June 27th, 2023No Comments

Shop for a cause in the greater Austin, TX area

Give. Shop. Breathe



TO: PR Newswire

FROM: Wendy Newberg

DATE: APRIL 27, 2022


Retailers and restaurants in the Austin area are signing up for The Happy Lungs Shopping Card program to support medical research on new therapies to beat RET positive lung cancer.

This deadly form of lung cancer is prevalent in young women from 30 to 60, most of whom have never smoked and who are still in the process of raising families. Researchers at four major U.S. cancer centers have joined the efforts to expand their patient registry and find successful treatments to alter fatal outcomes.

The Shopping Card program has two scheduled launch events to introduce this special discount card to the public. An event on April 30 at Lilly Pulitzer will kick off card sales, and an event on October 27 at Diamonds Direct will launch the shopping card promotional period that runs October 28 – November 6. Hearth & Soul has selected The Happy Lungs Project as their May nonprofit partner, and will host an event on May 5.

“Lilly Pulitzer Domain is honored and excited to celebrate The Happy Lungs Project,” says Lindsay Garner, Pulitzer Store Manager. “We believe in making the world a brighter place by bringing awareness, conversation, and community around those impacted by RET positive lung cancer.” During the April 30th launch, 10% of net proceeds will be donated to the Happy Lungs Project, according to Garner.

Shoppers’ use of the Cards will spur early holiday shopping with 20% discounts, and proceeds will benefit The Happy Lungs Project, a nonprofit foundation.

Here is the program’s outline:

  • Shoppers purchase a digital shopping card for $50 from The Happy Lungs Project.
  • Presenting the Card will earn a 20% discount on purchases at listed stores, and a 10%
  • Discount at participating restaurants.
  • Retailers and restaurants sign up at no charge.
  • Participating merchants will be listed in promotional materials and receive free marketing assets for their locations.
  • Sponsoring merchants and shopping centers, with a minimum $250 donation, will be highlighted in promotional materials.

Early positive responses from retailers around Austin include The Domain, South Congress, Westlake, downtown, Lamar, Anderson, Burnet, Far West Blvd., Barton Creek Square, and the Hill Country Galleria. Over fifty retailers have already signed up with more signing on daily.

Beginning April 30, shoppers may purchase their Happy Lungs Shopping Card online at


Wendy Newberg
Happy Lungs Project
+1 214-621-0383


View the Happy Lungs Shopping Card press release (PDF) also in Word format.


Happy Lungs Shopping Card